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Category Archives: Design

Fila Brand Activation Header. Shopfront image of the NYC pop-up

POP-UP DESIGN || Fila Explore

By | Design | No Comments

Fila Explore launch is the perfect example of what happens when you combine the idea, product and design all into one.

Combining the skills of graphic designers and event stylists to create an emotive illusion for all the senses. This campaign takes you on a journey to explore the Canyons, Woods, Mountains, and Elements in style.

 

FILA EXPLORE wayfinding and clothes display

Activation by FILA snow moutains backdrop with mirror

FILA EXPLORE In-store pup-up

 

Event and graphic design is about more than a connection to a product, but rather an emotion to an experience!

As designers, when you evoke an emotion for the audience you leave a lasting memory or moment. When brands create their campaigns, this is exactly what they try to do. The aim is to create an environment where someone is able to emotionally connect with a product or lifestyle.

 

 “Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”
-Jamie Paolinetti

 

Fashion brands understand the power of design. They utilises these tools to create a wow moment for everyone. The Chanel Spring/Summer 2012 and Fall/Winter 2010 Fashion shows definitely did not disappoint.

 

Chanel Spring/Summer 2012 catwalk and set design

Chanel Fall/Winter 2010/11 set design and catwalk

When you combine graphic and event design you are able to create an experience that transports people.

For event and set designers making sure that the design is functional, as well as visually interesting is just as important. It’s all about how people move through the space and where the drama happens.

Graphics design helps create a visual experience that enhances how we communicate with others. It helps bring fashion concepts to life by creating micro-experiences within the overall design.

 

Fila Explore used all of these elements when designing their new product launch. By using pop-up shops to build a sense of excitement and exclusivity.

Along with its mix of fun graphic design elements you are left with the ultimate level of FOMO!

 

FILA explore gemetrics shaps lilacs and pinks

 

 

READY TO START YOUR CAREER IN GRAPHIC DESIGN? CUA40715: Certificate IV in Design (Graphic Design)
READY TO START YOUR CAREER IN EVENT DESIGN?CUA40715: Certificate IV in Design (Event Styling)
IMAGE SOURCE: High Snobriety

AWARD WINNING DESIGN | inner city winemakers

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Each year Inner City Winemakers partner up with HDS to deliver a live brief to our Certificate IV in Design specialising in Graphic Design students. Students are given the opportunity to design a wine label for a new season wine, with the winning label going into production!

Inner City Winemakers Runner Up 2019 Allyson Gardiner Inner City Winemakers Runner Up 2019 Kerri-Anne Ward
Runners Up 2019:  Kerri-Anne Ward and Allyson Gardiner

 

Director and Winemaker at Inner City Winemakers, Rob Wilce, revealed to the 2019 class that they would be designing for an Italian red, Sangiovese.

 

CertIV Graphic Design 2019 - Inner City Winemakers - Liana Corbett CertIV Graphic Design 2019 - Inner City Winemakers - Renee Bell
CertIV Graphic Design 2019 - Inner City Winemakers - Darcy Lloyd CertIV Graphic Design 2019 - Inner City Winemakers - Catherine Wardly
Liana Corbett, Renee Bell, Darcy Lloyd and Catherine Wardley

 

Sangiovese is a light bodied wine, which makes it the perfect red for drinking in summertime. Rob wanted the label to reflect Newcastle in the summertime, and appeal to a market that enjoys weekend lunches spent with family and friends.

A big congratulations to Kylie, whose design took out the top spot!

Winner ICWM 2019 Kylie Evans
Winner 2019 Kylie Evans

 

ICWM
Certificate IV in Design specialising in Graphic Design
Info Night 2020

INFO NIGHT | october 15th

By | Design, Events, Info Night, News-Events | No Comments

INFO NIGHT | 15 october 2019

2020 INTAKE

Start your journey into the design industry by joining us for an info night!
Ask any questions you have about curriculum, dates, prices, career opportunities etc.

“Creativity involves breaking out of established patterns in order to look at things in a different way.”
– Edward de Bono

Applications are now open for all 2020 courses.

WHEN Tuesday October 15th 5.30 – 6:30pm

WHERE 67 Parry St Newcastle West

RSVP  Here

For more info, please call 02 4915 7007 or contact us below

2020 Info Night | Thursday 28 NOV 2019
Sending

WORKSHOP | get your creative on

By | Design, Media, Workshops | No Comments

Does getting creative sound fun to you? Hopefully the answer is a – heck yeah!!

Brooke Art Studio, located on the Central Coast, is teaming up with American artist Tatiana Soash, to plan the perfect Sunday cr-afternoon.
Wether you consider yourself a creative professional, artsy AF or a little lacking in the creative department this workshop is for you!

In the 3 hour workshop you will explore, learn & practice three core creative skills:
1 Handlettering
2 Photography / Styling
3 Collaging

Materials provided on the day, making sure you walk away from the workshop feeling more confident creatively (no matter where on the creative spectrum you find yourself).

Digital option also available. If you’re a creative business owner/IG-er/tech savvy wanting to digitally push yourself in this workshop & have access to an iPad with procreate, or laptop with the Adobe suit – bring those along, as we can work on digital hand lettering & digital collaging instead!

WHEN Sunday 5th May 2019 1:00 – 4:30pm

WHERE The Chapman Building, 9/14 Alison Rd, Wyong, NSW 2259

COST Materials included $130

RSVP get your creative on workshop

INFO NIGHT | mid-year intake 2019

By | Blog, Design, Events, Inside Industry, Inspire Me, News | No Comments

FORGE YOUR OWN PATH

“The question isn’t who is going to let me;

it’s who is going to stop me” – Ayn Rand

The design industry is continually expanding, and the range of career paths is diverse.
As our environment and technology changes around us, design is a constant.

Design is more than aesthetics.
It is the unseen bond between the elements that make sense of the world.
It is what makes a room feel right, or a website easy to navigate.

Design is humanistic.
It solves problems with critical thinking and creative solutions.
It uses technology as a tool rather than a driver.

Design is curious.
It questions, explores and plays.
It allows continual learning and discovery.

 

Join us for an awesome night.
Ask any questions you have about curriculum, dates, prices, career opportunities etc.

Monday 6th May
5.30pm – 6:30pm

Make sure you reserve your place by completing the RSVP form below.

2020 Info Night | Thursday 28 NOV 2019
Sending

INSTA CRUSH | iridescent kitchenware by essarai ceramics’

By | Blog, Design, Home, Inspire Me, Media | No Comments

Crystals and ceramics – together at last! American artist Collin Lynch meticulously blends the two together to create a unique and colourful collection.  Inspired by nature and seeking to break the mould of conventional shaped kitchenware , Lynch crafts  quirky custom pieces from his home studio in Albuquerque, New Mexico.

Essarai Ceramics opens a door for whimsy, wonder and the curiosities of our childhood to reenter and re-inspire, enriching our lives through reminders that decorate ones home. Each piece is handcrafted with water, clay, hands and heart; each piece of wood, crystal or notch carved and strategically placed by Fate, where all things eventually fall into place.

Machines manufacture perfection- the stark white, flawless atmosphere created by mechanics and mathematics- a realm where the soul has been lost. We now live in a world where our aesthetics have adapted to a fabricated perfection, stunting the bud of creativity that is attempting to blossom.

The pieces sit in the middle between functional and sculptural. Geometric shapes burst from the side, making you feel like you are holding a collection of iridescent crystals – an exciting perk to your morning ritual!

Through my work, I seek to unveil perfection through imperfection, which is where Truth lies. Nature, being the most delicate yet enduring example of this paradox, is where through the rough surfaces and shattered angles, we are reunited with ourselves.

Essarai Ceramics’ products are inspired by and named for specific stones like Amethyst and Smokey Quartz. The range is available in a variety of colours to choose from, and also the option to custom order if you are looking for a specific hue.

INSTA @essarai_ceramics
SHOP Essarai Ceramics’

EVENT | HDS x The Design Kids

By | Design, Events, Inside Industry, Inspire Me, Media, News | No Comments

HDS is thrilled to be hosting April’s edition of #tdktuesdays! Join us next Tuesday at to kick off the sixth edition of 36 Days of Type!  There will be plenty of cheap drinks and a few drawing materials if you can’t source your own.  Digital and analogue tools welcome – there’s plenty of space for all kinds of experimentin’.

Come flex your type skills!

36 Days of Type (@36daysoftype) is a project that invites designers, illustrators and visual artists to express their interpretation of the letters and numbers of our alphabet. The challenge is to design a letter or number for each day of the 36 days. Participants share their artworks via Instagram by uploading their entries with the project hashtag #36daysoftype and daily hashtag #36days_[Letter/Number]. From all daily entries, a curated selection will be published on the 36 Days of Type Instagram account (169k followers!).

This is a chance to get a head start on your first few letters if you think you’re up for the challenge!  If you want to participate for a few days or even just a single letter you can too.  If you don’t want to draw but feel like some quality banter on your Tuesday night, that’s good too.

 

Not sure what #TDKtuesdays is all about? It’s a no-pressure, beginners welcome, hi-fives encouraged anti-networking event on the first Tuesday of every month.

We’ve decided here at The Design Kids HQ that there is waaaay too much emailing and not enough socialising. So roll on #TDKtuesdays, where every month our fabulous TDK City hosts across the globe organise everything from free workshops to panel discussions, to design pub trivia, to studio tours with some of our fave industry peeps, and heaps more.

It’s a great place for design students, graduates and professionals to meet other design students, graduates and professionals, have a chat, swap notes, get involved and just generally build a bigger and better design community in their cities. If you are shy and “networking” (dirty word) is hard, this is an easy place to start. Grab a friend and come say hi!

RSVP to the Facebook event HERE

Feature Image Wallphabet by @otto_baum and @copenhagensigns
Images X by @linuslohoff K by @mariasern.art