Over 20 years, Coachella Music and Arts Festival has grown to be one of the most famous festival worldwide, as each year sees massive headlining artists, celebrities, big brands, influencers and punters flock to the Empire Polo Club in Indio, California.
Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year.
Here are a few of the eye-catching brand activations that caught our attention over the two sold out weekends!
The social media platform partnered with artist D’ana Nunez of COVL and experiential agency, Manifold, for an invite-only house called Instagram Desert Chill. Top creators were invited to come chill, create content and enjoy the sunshine.
Designed and produced by AKJOHNSTON Group, the space replicated a gas station with vintage convertibles, tour bus, towering neon lipstick sign, and bright pink gas pumps. Next to it was a field of black balloons with the YSL Beauty logo, creating a unique photo op in the desert environment.
PACSUN x McDONALDS